Questionnaire:
1. What is your gender?
Male
Female
2. What is your ethnicity?
3. What is your age?
4. Are you in full time education? Yes/No. (If no please specify what you do)
5. What area do you live in?
6. What is your favourite music genre? e.g Hip hop.
7. Do you like rap music? Yes/No (If so what do you like about it?)
8. When was the last time that you watched a music video?
9. What is the first thing that you look for in a music video and why?
10. When was the last time that you bought a CD, artist merchandise and/or songs or albums from platform such as iTunes?
11. How often do you visit video sites?
Never
Everyday
Once a week
Once a month
Once a year
Other (Please specify)
12. If you could create a music video what are the top things you would highlight as most important?
1.
2.
3.
4.
5.
Tuesday, 13 December 2016
Wednesday, 9 November 2016
Production Log 2
Production Log 2
This week I have been creating my pitch for my group so we can decide who's idea that we would like to use since the best one gets the chance of being made. I recently just finished my fitch and presenting to my group and so have they and now the only thing left to do is to decide who's idea were going to choose which will be discussed in a meeting among me and my group members Habon, Melesha and Ariana. One thing that went wrong with my pitch is that the camera that was filming me cut out out at different points during my presentation so parts are missing for example the lyrics and song itself is missing from it and the actual idea that I explained but the idea for my music video is basically the girl will follow her boyfriend since she knows that he has been cheating and is going to confront him.
This week I have been creating my pitch for my group so we can decide who's idea that we would like to use since the best one gets the chance of being made. I recently just finished my fitch and presenting to my group and so have they and now the only thing left to do is to decide who's idea were going to choose which will be discussed in a meeting among me and my group members Habon, Melesha and Ariana. One thing that went wrong with my pitch is that the camera that was filming me cut out out at different points during my presentation so parts are missing for example the lyrics and song itself is missing from it and the actual idea that I explained but the idea for my music video is basically the girl will follow her boyfriend since she knows that he has been cheating and is going to confront him.
Thursday, 20 October 2016
Production Log 1
Production Log 1
This week I have been searching through different websites for example Unsigned.com and Youtube for an artist that i can use for my music video but must be unsigned for me to use them for my idea.
However it wouldn't be confirmed that my group and i would use my song due to the fact were going on who has the best idea and that is a decision that we would have to make together. It's been very difficult to find an unsigned artist since initially your looking for an unsigned artist that you like and have an idea for what your music video would look like so when it comes to our pitches we have a much stronger pitch for my group members.
This week I have been searching through different websites for example Unsigned.com and Youtube for an artist that i can use for my music video but must be unsigned for me to use them for my idea.
However it wouldn't be confirmed that my group and i would use my song due to the fact were going on who has the best idea and that is a decision that we would have to make together. It's been very difficult to find an unsigned artist since initially your looking for an unsigned artist that you like and have an idea for what your music video would look like so when it comes to our pitches we have a much stronger pitch for my group members.
Wednesday, 19 October 2016
Richard Dyer Star Theory
Richard Dyer's 'Star Theory'
Stars as constructions:
This is when artist change their style and appearance to fit the right category of what is available in the music world. For example One Direction is a great example since at the time when One Direction was on the XFactor there were not really any boy bands out there and were forgotten about. During when One Direction was on the XFactor they weren't originally a band they all auditioned as individuals but at boot camp the five boys were told by Simon Cowell and the other judges that they could continue the XFactor if the five became a group and as expected they said yes. They then continued all the way to the live shows the XFactor stylists worked together and they changed their style and hair so that they would have the right image. One Direction then went all the way to the final but they came 3rd place. However because people especially young girls aged 7 - 16 loved them they became very popular.
Due to how popular they were and how much Simon Cowell liked and saw potential for the boys Simon signed One Direction to his record label Syco. They started recording their debut album and then went on tour. So things for the boys started moving quickly after the XFactor. Their album was released later that year and it was a complete success. However in March 2016 Zayn Malik left the band leaving just 4 guys in the band and then the boys had to re construct as a four man band but not long after the band broke up.
Stars as personalities:
To be successful artists, they have to connect with their target audience on a personal level, as well as through their music. An example of an artists that does this is Adele. Adele has the most amazing songs and is so famous but when she speaks she has a real British accent and just by hearing her you can hear where she is from. Adele is an artist that young people can look up to because even though she is a very famous singer the fame hasn't changed her she is a very good star personality to be in the public eye, she makes great music and she supports many charities.
What also makes Adele stand out is that the record label that she is with doesn't take over who she is for example she doesn't change the way she is because of the record label she is with tells her too they allow her freedom to be who she wants. Record labels sometimes make there signed artist change how they would act or dress etc. Whereas Adele has her own freedom and some artist are not as lucky as she is.
Stars as products:
This is people who make money from merchandise for example One direction have a lot of merchandise some examples are;
- Posters
- Stationary
- Duvet covers
- Cushions
When the fans of one direction go to their concerts they are able to buy merchandise there which is very likely for fans to do because they are so excited about the artist performing that fans would buy merchandise there and then. The target audience that they would be aiming this type of merchandise at is girls aged 7 - 15 years old.
This is because they are excited and young and if one directions face is on that piece of merchandise then those young girls would want to buy that. Merchandise doesn't just benefit the stars it can also benefit stores that sell merchandise because increase the amount of customers they have for example fans would go to the stores that sell these types of merchandise and a lot of money would be payed by these fans.
Stars as embodiment's of ideologies and cultures:
Star embodiment is when different artist decide to make a new trend such as clothing lines, trying to help and improve things happening now. Artist with very large fan bases usually follow this trend because they either want to make a difference like that celebrity or perhaps be like that celebrity. An example of a artist that may inspire fans is Meghan Trainor. This is because she writes and sings songs about girls that don't look a certain way. For example the song 'All about that bass' she sings about bigger girls and to quote her lyrics "I ain't no size two" which can come across to say that she isn't a size two but she can still write a good song and become a famous singer and that if you want to get somewhere in life that you don't need to look a certain way. This might aspire some girls to be like her because she doesn't care about what people think about her and that she is just being her which girls might look up to because nowadays young girls are fixated on what they look like but what Meghan Trainor might be saying that what you look like doesn't define you as a person.
Stars as constructions:
This is when artist change their style and appearance to fit the right category of what is available in the music world. For example One Direction is a great example since at the time when One Direction was on the XFactor there were not really any boy bands out there and were forgotten about. During when One Direction was on the XFactor they weren't originally a band they all auditioned as individuals but at boot camp the five boys were told by Simon Cowell and the other judges that they could continue the XFactor if the five became a group and as expected they said yes. They then continued all the way to the live shows the XFactor stylists worked together and they changed their style and hair so that they would have the right image. One Direction then went all the way to the final but they came 3rd place. However because people especially young girls aged 7 - 16 loved them they became very popular. Due to how popular they were and how much Simon Cowell liked and saw potential for the boys Simon signed One Direction to his record label Syco. They started recording their debut album and then went on tour. So things for the boys started moving quickly after the XFactor. Their album was released later that year and it was a complete success. However in March 2016 Zayn Malik left the band leaving just 4 guys in the band and then the boys had to re construct as a four man band but not long after the band broke up.
Stars as personalities:
To be successful artists, they have to connect with their target audience on a personal level, as well as through their music. An example of an artists that does this is Adele. Adele has the most amazing songs and is so famous but when she speaks she has a real British accent and just by hearing her you can hear where she is from. Adele is an artist that young people can look up to because even though she is a very famous singer the fame hasn't changed her she is a very good star personality to be in the public eye, she makes great music and she supports many charities.
What also makes Adele stand out is that the record label that she is with doesn't take over who she is for example she doesn't change the way she is because of the record label she is with tells her too they allow her freedom to be who she wants. Record labels sometimes make there signed artist change how they would act or dress etc. Whereas Adele has her own freedom and some artist are not as lucky as she is.
Stars as products:
This is people who make money from merchandise for example One direction have a lot of merchandise some examples are; - Posters
- Stationary
- Duvet covers
- Cushions
When the fans of one direction go to their concerts they are able to buy merchandise there which is very likely for fans to do because they are so excited about the artist performing that fans would buy merchandise there and then. The target audience that they would be aiming this type of merchandise at is girls aged 7 - 15 years old.
This is because they are excited and young and if one directions face is on that piece of merchandise then those young girls would want to buy that. Merchandise doesn't just benefit the stars it can also benefit stores that sell merchandise because increase the amount of customers they have for example fans would go to the stores that sell these types of merchandise and a lot of money would be payed by these fans.
Stars as embodiment's of ideologies and cultures:
Star embodiment is when different artist decide to make a new trend such as clothing lines, trying to help and improve things happening now. Artist with very large fan bases usually follow this trend because they either want to make a difference like that celebrity or perhaps be like that celebrity. An example of a artist that may inspire fans is Meghan Trainor. This is because she writes and sings songs about girls that don't look a certain way. For example the song 'All about that bass' she sings about bigger girls and to quote her lyrics "I ain't no size two" which can come across to say that she isn't a size two but she can still write a good song and become a famous singer and that if you want to get somewhere in life that you don't need to look a certain way. This might aspire some girls to be like her because she doesn't care about what people think about her and that she is just being her which girls might look up to because nowadays young girls are fixated on what they look like but what Meghan Trainor might be saying that what you look like doesn't define you as a person.
Friday, 14 October 2016
Transcribing and analysing lyrics and music
Transcribing and analysing lyrics and music
Artist: Amanda Kaletsky
Song: Everything Lies
My primary target audience is aimed at teenagers aged 13 - 17 years old and it would primarily be for females since the song is about a girl singing about a boy that has deceived her.
Lyrics
Don’t hide behind that pretty face of yours
You’ve got everyone believing that you would never be this deceiving, pretty eyes
I can see through all the lies you tell
That sweet exterior is what you were
And now you are becoming something new
And I can be broken just as you now seem to be
And you should go on now but it will have to be without me
Cause everything lies between you and me
You think this song is all about you
You say I’ve done all the changing while I’m watching all your rearranging, silly boy
You seem to constantly out do yourself
Why don’t you admit that you’re not fit to try to run a race against me
And I can be broken just as you now seem to be
And you should go on now but it will have to be without me
Cause everything lies between you and me
Cause everything lies between you and me
Everything lies between you and me
And I can be broken just as you now seem to be
And you should go on now but it will have to be without me
Cause everything lies / Everything lies
Everything lies between you and me
I would say that the key theme in the song is betrayal. This is because in the lyrics where Amanda says 'you say that I've done all the changing while I'm watching all the re-arranging' suggest that she was in a relationship and they may have broke up and her partner said that she has changed but he's actually the one that's changed and that the song is the way that she chooses to express that.
When I listen to this song 'everything lies' I imagine that in the music video that it is telling a narrative of a relationship between a guy and girl, and it shows an argument between the them and their relationship ending due to how he's changed I also imagine a flashback of how he's changed and how they got to that point at that time of the argument. When listening to this song it doesn't sound very sad she actually sounds like she's singing a normal song but the lyrics in the song sound like that there should have been some emotion shown to show the audience that she is effects by the break up therefore the audience may not receive a clear understanding of how the singer Amanda Kaletsky is feeling at the time.
In the song I hear a drum and cymbal instrument which doesn't really go with the song and what it's about because in my opinion i think that the song should have been a little more emotional so maybe they could have had a basic piano if it is about someone that she cared for then it there could have been a little bit more of an effort. However the song is a catchy song but there doesn't seem to be much feeling coming from Amanda Kaletsky. The impact that the drum and cymbal might have on the audience is that it's memorable so people will remember it when they hear it again.
If my group and I were to use this song for our music video then I would keep the set very minimal so that the audience can focus on the lyrics of the song instead of the actual production of it all but still have a good story behind the music video. What my performer would wear is something that a normal teenage female would wear so it's vey realistic and the audience can identify with that performer and if this were to happen this could result to the audience wanting to hear more of the performers songs and then they may become a fan of their music. For my camera language I will use a variety of shots for example long shots since they show the surroundings of the performer so that the audience can get a grasp of what type of environment that she is in. Also I would use medium shots so that I could show surroundings of the performer and their emotions at the time but this would give me and my group the advantage to show the surroundings that we want the audience to see since the surroundings would be quite minimal by using this shot. Also close ups will be used in my music video so that my audience can see the emotion that the performer has so then this may give the audience some personal identification because this song might speak to a specific target audience for example females that have broken up with a partner due to the fact that they were not happy with their relationship and felt like their significant other had changed. I would also use eye level for my angles so that my audience feel like they are on the same level as the performer since it is quite realistic that relationships could end like the one in the song.
In the song I hear a drum and cymbal instrument which doesn't really go with the song and what it's about because in my opinion i think that the song should have been a little more emotional so maybe they could have had a basic piano if it is about someone that she cared for then it there could have been a little bit more of an effort. However the song is a catchy song but there doesn't seem to be much feeling coming from Amanda Kaletsky. The impact that the drum and cymbal might have on the audience is that it's memorable so people will remember it when they hear it again.
If my group and I were to use this song for our music video then I would keep the set very minimal so that the audience can focus on the lyrics of the song instead of the actual production of it all but still have a good story behind the music video. What my performer would wear is something that a normal teenage female would wear so it's vey realistic and the audience can identify with that performer and if this were to happen this could result to the audience wanting to hear more of the performers songs and then they may become a fan of their music. For my camera language I will use a variety of shots for example long shots since they show the surroundings of the performer so that the audience can get a grasp of what type of environment that she is in. Also I would use medium shots so that I could show surroundings of the performer and their emotions at the time but this would give me and my group the advantage to show the surroundings that we want the audience to see since the surroundings would be quite minimal by using this shot. Also close ups will be used in my music video so that my audience can see the emotion that the performer has so then this may give the audience some personal identification because this song might speak to a specific target audience for example females that have broken up with a partner due to the fact that they were not happy with their relationship and felt like their significant other had changed. I would also use eye level for my angles so that my audience feel like they are on the same level as the performer since it is quite realistic that relationships could end like the one in the song.
Tuesday, 4 October 2016
Good & Bad Music Video Techniques
Good & Bad Music Video Techniques
Lip Syncing is when a singer moves their lips in synchronisation with the pre recorded music. Lip syncing is used in almost all music videos their can be lip syncing that is really good and it really looks as if the artist is singing and there are music videos that have artist lip syncing but their lip syncing is off. An example for a good lip syncing music video is 'The Monsters' by Eminem ft. Rihanna. In this music video their seems to be a narrative from the very beginning of the music video when Rihanna puts on a video and Eminem watches it and has some of his previous music videos on it. Rihanna seems to play some kind of therapist in this music video who helps him confront 'The monster' that has him so shaken up. This continues throughout the music video until towards the end at 4.22 - 5.11 when he then decides to confront his 'monster' which is later revealed as himself and he can finally forget about his 'monster' and move on with his life.
An example of a bad lip syncing music video is 'Beauty and the beat' by Justin Bieber ft. Nicki Minaj.
In the beginning of the music video Justin's singing looks off for example the way he says things in the song then the way he moves his lips don't look right and it looks very unbelievable that he's saying the words and in the music video Justin starts to sing under water at 2.08 - 2.14 which then the audience start to realise that Justin is not actually singing. In this music video Justin is having a pool party and it looks as if he's filming the party from the way that he holds the camera.
Cutting to the beat is when an image or transition cuts during a music video changes when the song hits a beat or on significant beats in the actual music itself. An example of a music video that cuts to the beat is 'Don't let me down' by The Chainsmokers ft. Daya. In this music video nearly every time that the song hits a beat it changes to a new image or transition on the screen. This allows for the audience to become more engaged with the music video. Also constant shot change need more attention. It also works well with the lyrics since the lyrics need more emphasis.
A bad example of a cutting to the beat music video is 'Never gonna give you up' by Rick Astley. In this music video all of the beats that are used in this music video are not cut to the beat they're all over the place.This is about a man dancing around singing about a girl. The video also does not go with the song at all and the music video itself could have been done much better for example doing something in the video other than dancing around.
Number of cuts an example of this music video technique is 'We found love' By Rihanna ft. Calvin Harris. In this music video all the shots and music is quite fast paced however it shows a lot of detail and you can still understand what is going on in the music video. Throughout the music video it tells a sort of narrative at how great that the two characters relationship was but then at 3.30 - 4.30 towards the end of the video it shows that their relationship turned bad over a certain period of time. Number of cuts is a good technique to use because it shows the audience the full depth of the relationship over a 4 minute song. It allows the audience to understand the relationship that is formed between Rihanna and her partner.
A bad example of number of cuts is 'Call your girlfriend' by Robyn. This music video doesn't have any shots what so ever. Even though the artist Robyn is continuously expressing her feelings and emotions through her dancing which is very good. But she does not use cuts in the music video this could allow her audience to get bored. People may understand the reason why that Robyn is dancing around in a room trying to express her emotions through just one shot however for just a random person to watch this music video may like the song but dislike the music video therefore they wouldn't watch the video.
Special effects this is an illusion that is used in television shows, movies, music videos. This is done by the use of props computer graphics and camerawork. This technique is used in the music video 'E.T.' by Katy Perry ft. Kanye West. In this video its shown from out of space which is quite unbelievable since they wouldn't have been able to film this music video in that location. Also it is obvious that this music video uses special effect techniques because at the end of the video at 4.33 - 5.00 Katy Perry is standing there with cow legs so she is then half human and half cow which is impossible therefore the creators would of needed to use special effects also let alone throughout the entire music video.
A bad example of special effects is 'Earth song' by Michael Jackson in this music video the special effects that were used which created the visual image of the audience seeing strong winds and lighting but with all that strong wind and lighting the people who lived where all the destruction was happening were very calm and wasn't screaming or crying. This is first seen at 3.52 - 6.32. Therefore audience may have seen this music video as very unrealistic therefore they may get bored and stop watching the video. However it is a good song but people may prefer the song to the video itself.
Camera language this is the use of shots, movement and angle used throughout a production which is is usually used in movies, television shows and music videos. A music video that does use this technique is 'Look at me now' by Chris Brown ft. Lil Wayne, Busta Rhymes. The use a variety of camera language techniques they use medium close ups mostly throughout music video which is seen for the first time at 0.11 - 0.14 this is because they may want you to see the artist close up but not close so you can see what is going on around them however the shot variety does change to close ups, long shots etc. Also they use a variety of angles for example a high angle at 0.31 - 0.32. This is so that we cans see every aspect of what is going on around the artists.
An example of a music video that uses bad camera language techniques is 'Who you are' by Jessie J. This video is of Jessie J singing in a bedroom into a camera however this music video doesn't use a variety of different camera language of shots, movement and angle. This just stays at one angle which is eye level and the camera is mostly still apart from one point when the camera moves when Jessie J is in another location in that same room however the camera just turns but stills stays at the same angle the first time throughout the video it is seen at 0.57 - 1.02. This could get the audience very bored of watching that artist just sit around and not do much and just stare into a camera.
Chroma key/green screen this is a screen that is usually behind the artist allowing them to later add an image at the back of that artist to make it look as if they are in location that they are not necessarily in at that point. An example of a music video that uses a green screen is 'The Climb' by Miley Cyrus. which is of her standing in front of a screen playing her guitar and singing the background image is of clouds and as if she is walking a long deserted road. This is first seen at 0.14 - 0.19. This screen is to create the effect of having to climb for the things that you want in life. The visuals behind Miley also work well with what she is singing about, the lyrics and the visuals behind her work well together.
A bad example of a green screen music video is 'Bound 2' by Kanye West. In this music video the audience are able to see Kanye West sitting on a motor bike but it's obvious that behind him is a green screen and that the bike is not even moving which is first seen at 0.39 - 0.42. This is noticeable because of how slow that the green screen visual background moves. This might make the audience bored of watching the video because obviously the artist and creators did not go to much effort to make the music video look realistic. Also Kanye's wife Kim Kardashian suddenly appears on his lap and he is not even concentrating on 'the road' and only focusing on her which is also very unrealistic.
An example of a bad lip syncing music video is 'Beauty and the beat' by Justin Bieber ft. Nicki Minaj.
In the beginning of the music video Justin's singing looks off for example the way he says things in the song then the way he moves his lips don't look right and it looks very unbelievable that he's saying the words and in the music video Justin starts to sing under water at 2.08 - 2.14 which then the audience start to realise that Justin is not actually singing. In this music video Justin is having a pool party and it looks as if he's filming the party from the way that he holds the camera.
Chroma key/green screen this is a screen that is usually behind the artist allowing them to later add an image at the back of that artist to make it look as if they are in location that they are not necessarily in at that point. An example of a music video that uses a green screen is 'The Climb' by Miley Cyrus. which is of her standing in front of a screen playing her guitar and singing the background image is of clouds and as if she is walking a long deserted road. This is first seen at 0.14 - 0.19. This screen is to create the effect of having to climb for the things that you want in life. The visuals behind Miley also work well with what she is singing about, the lyrics and the visuals behind her work well together.
Thursday, 29 September 2016
Styles and conventions of Music Videos
Styles and conventions of Music Videos
Performance
This usually captures a live performance of a band/artist showing the excitement of a live event used mainly in metal punk and country. The use of a performance music video is to make the audience feel involved. For example with the crowd jumping up and down and excited about the performers this gets the people excited at home. An example of a performance music video is Little mix 'Hair'. this makes the audience that are at home like they are there. Also live performances lets the audience that are actually there buy their merchandise at the concert they are at. Also they have camera's in multiple places some are very close to the stage and some are way at the back and you can see the crowd enjoying and taking pictures of them.
Another performance music video is Little Mix 'Wings'. In this music video its a live performance by Little Mix. Going to live performances gives audiences some escapism because it's something that the audience may not do regularly. They use natural lighting due to the fact that it's performed outside this shows that it's realistic rather than filming it on a set that doesn't look very look realistic. In this video we can see the response from the crowd and they are there listening and singing away and Little Mix at the beginning asked them to sing a part of the song so this helps them feel engaged and its creates an interaction between the singers and the audience. They use a lot of long shots when filming this because Little mix also dance when singing so it shows their moves and also getting all four of them in the frame to show that their in sync.
Narrative
The narrative tells a a story to the audience which the audience could relate too for example a cheating spouse, family issues etc. This type of music video was very popular in the 80's. Music video's with a narrative is like as short film it has a beginning, middle and end however there is music being played over the top of that music video that relates to the story. This is so that the the audience gets personal identification with the characters from the music video. This can also draw some emotion for the audience for example if it's a happy story then the audience would feel a happy emotions. The music video that I have chosen is 'I'm not the only one' by Sam Smith. This music video shows a relationship between husband and wife. The wife knows that her husband is cheating on her but he doesn't know that she is aware of this and she spends her days crying while she knows that her husband is with another woman and when he returns home she pretends that everything is fine. The type of audience that could relate to this music video are woman who have a husband that they know is cheating on them. This causes the audience to respond with emotion. The lighting used in the music video is quite dull because of the emotion in the song and what the song is actually about. It wouldn't be happy and joyful for the audience to watch it would be quite sad and depressing for the people that have actually been effected by something like this video. This music video was created in 2014 however it can relate to anyone in what ever year or era they are in.
Another music video that uses a narrative music video is Taylor Swift in the song 'We're never getting back together'. In this music video she has broken up with her boyfriend but throughout the music video he wants her back but she basically tells her that she doesn't want to get back together. The lighting that was used in this music was nice and bright. Even though that the song was about the characters and their break up it seemed quite happy and cheerful as if she was happy to be out of the relationship. The location that they use for this music video is a teenage girls bedroom which I would say then would aim at teenagers and young adults I would say aged 16 - 24 year old. in this music video the camera also follows Taylor Swift when she's walking around the apartment. This could make the audience feel more engaged and make them feel like there actually there with her.
Conceptual
This type of music video uses visuals that are appropriate to the tempo of song. An example of a conceptual music video is 'Colours' by Halsey. In this music video it shows the singer Halsey the singer dating a boy (Tyler Posey) and she likes to take pictures of him but towards the end of the video when the male character sees the photos there actually of his dad which starts to make sense to the audience when we realise that every time she was taking a picture the dad was there with him. However the lyrics to this song doesn't really go with the actual music video and what there doing. When researching further into the actual lyrics and what they mean it's about Halsey's boyfriend Matt Healy from the 1975 band. When looking further into the meaning of the lyrics it shows that Halsey wrote this song about her boyfriend that even though that he does drugs and is damaged she still loves him. The lighting that they use in this music video is looks very dull however it's natural lighting that is used this makes it look realistic to the audience. She mentions the colour blue a lot but that could be because blue may connote sadness which is how Halsey feels in the song because she can't be with the person she wants to be with.
Another conceptual music video is by Sia 'Elastic Heart'. This music video basically shows a man (Shia Labeouf) and young girl (Maddie Ziegler) running around a cage in dirty clothing. The male also climbs on the cage out of the blue and the audience don't really understand why. The deeper meaning to this music video may be that the cage some how represents reality. The girls tries to get out of the cage however can't the male then starts to get frustrated which makes him more and more angry. In this music video the only prop that they use is the cage which is what is holding them therefore it allows the audience to just focus on what the male and girl is doing. The actual music video itself contradicts the songs music and lyrics.
Surreal
The type of music is hard to believe an abstract type of music video where they may not be any clearer narrative or message. Music video conventions are not obviously applied. There is usually some sort of artistic element to it showing the artist creative side. In this music video called 'Acid Rain' by Lorn is surreal because when a teenage girl gets in to a car accident and there is all this destruction she is hurt by the crash but then some how can dance and her friends that didn't wake up that were in the car with her appeared and started dancing with her. Then at the very end it shows the girls in the car bu unconscious as if they were dreaming about it. By the way. This can be quite appealing to some music video makers because there are no boundaries to what you are doing it doesn't particularly have to make sense because when the audience watches it they are more intrigues in the creativeness that the makers put in this can appeal to a wide range of audience from ages 13 - 45 years old.
Another surreal music video is 'Can't believe' by T-Pain featuring Lil' Wayne. In this music video there are a few surreal moments when they are singing but then all these background effects start happening to them and making multiples of the same person this would never happen in real life therefore that would make it surreal. This type of music video however shows how confident the artist is due to the clothes that he wears in the music video this makes him look very flashy and quite wealthy. They also use smoke machines to give it a better effect. Also the black background makes the artist stand out more and it gives more attention to them rather than what's happening around them. I would aim this music video at primarily males between the ages 16 - 25 due to the song that is played it might appeal more to them also this can be all races and ethnic backgrounds.
Animation
This type of music video just uses animated characters with no live performances from real people. An example of an animated music video is 'Good Morning' by Kanye West. In this music video the bear who is suppose to be Kanye West wakes up in the morning however he wakes up late as he is supposed to be somewhere which is revealed to be his graduation ceremony from university but then when he leaves his day just continues to go from bad to worse. But when he gets there and he receives his diploma he is than happy and everything seems okay. They use brightly lit colors at the end when the rainbow appears showing that the bear that is symbolizing Kanye is happier now with his diploma which was for 'Bachelor of Hip Hop music'. Animated music videos may be used because the creativity that goes into them is limitless you could literally do anything that you wanted with an animated music video. Also because Kanye West is a rapper he may only appeal to older audiences possibly ages 16 - 25 year old boys. However by using an animated music video he is making his target audience a lot bigger and could start appealing to younger audiences possibly aged 7 - 15 years and even possibly starting to appeal to girls a lot more.
Another music video that uses Animation is 'Try Everything' by Shakira. In this music video its very appealing to a wider range of audiences for example 7 - 20 years. I have gone as young as 7 to start of my age range because of the animation used in it that could give the younger audiences escapism and get them excited also I said 20 as my cut of point because it's still shakira's music and people that like her can still listen and enjoy it just the same. Animated music videos are the hardest but the cheapest way to create a music video because for example it may have be very time consuming by sitting on the computer adding all these effects but it's much cheaper than having to by loads of props and equipment when a person could just use a computer to do it.
Interpretative
This is a music video where lyrics of the song match the images shown in the music video. In this video Lily Allen walks down the streets seeing what she would like to see but then in reality what she sees is horrible. For example what she wanted to see was a young boy helping an old woman with her shopping however in reality he hurt the old woman. In Interpretative music videos the artist's intentions may be that they want to control the audience view on how they see a text. There could also be a hidden meaning behind it. For example maybe the reason that she sees things as nice but in reality its not is because that's what she wishes life was like and that what you want and what you have are two completely different things also it could be to open up audiences eyes that they can change society today into a better place.
Another interpretative music video is One Direction 'Story of my life'. In this music video the band One Direction stands in a large room that has developed pictures of their lives and each of the pictures has a story behind them. Also in the music video we can see some of the pictures from their lives and then it goes into the picture bringing the picture to life but only the singer from the band has come to life in the picture and the other people that were in the video are frozen. For example in one picture Harry Styles when he was younger was sitting on a couch with his mother and then when it comes to life Harry and the mother have changed since then but the mom is sat their frozen but Harry con move. Also the song lyrics kind of go with this is as well because they mention the word 'frozen' which represents that all the pictures are frozen and they're now memories that you can't change. I would aim this music video at primarily females and I would say the age range would be 13 - 25 years old. I would say this because they're a band that most female teenagers and young adults listen to. In this music video the lighting that I would say is used is artificial because it looks like they are lightly lit well. Also their outfits look like something that would usually wear because it's telling their story of who they are now compared to then.
Performance
Narrative
The narrative tells a a story to the audience which the audience could relate too for example a cheating spouse, family issues etc. This type of music video was very popular in the 80's. Music video's with a narrative is like as short film it has a beginning, middle and end however there is music being played over the top of that music video that relates to the story. This is so that the the audience gets personal identification with the characters from the music video. This can also draw some emotion for the audience for example if it's a happy story then the audience would feel a happy emotions. The music video that I have chosen is 'I'm not the only one' by Sam Smith. This music video shows a relationship between husband and wife. The wife knows that her husband is cheating on her but he doesn't know that she is aware of this and she spends her days crying while she knows that her husband is with another woman and when he returns home she pretends that everything is fine. The type of audience that could relate to this music video are woman who have a husband that they know is cheating on them. This causes the audience to respond with emotion. The lighting used in the music video is quite dull because of the emotion in the song and what the song is actually about. It wouldn't be happy and joyful for the audience to watch it would be quite sad and depressing for the people that have actually been effected by something like this video. This music video was created in 2014 however it can relate to anyone in what ever year or era they are in.
Conceptual
Surreal
Animation
This type of music video just uses animated characters with no live performances from real people. An example of an animated music video is 'Good Morning' by Kanye West. In this music video the bear who is suppose to be Kanye West wakes up in the morning however he wakes up late as he is supposed to be somewhere which is revealed to be his graduation ceremony from university but then when he leaves his day just continues to go from bad to worse. But when he gets there and he receives his diploma he is than happy and everything seems okay. They use brightly lit colors at the end when the rainbow appears showing that the bear that is symbolizing Kanye is happier now with his diploma which was for 'Bachelor of Hip Hop music'. Animated music videos may be used because the creativity that goes into them is limitless you could literally do anything that you wanted with an animated music video. Also because Kanye West is a rapper he may only appeal to older audiences possibly ages 16 - 25 year old boys. However by using an animated music video he is making his target audience a lot bigger and could start appealing to younger audiences possibly aged 7 - 15 years and even possibly starting to appeal to girls a lot more.
Another music video that uses Animation is 'Try Everything' by Shakira. In this music video its very appealing to a wider range of audiences for example 7 - 20 years. I have gone as young as 7 to start of my age range because of the animation used in it that could give the younger audiences escapism and get them excited also I said 20 as my cut of point because it's still shakira's music and people that like her can still listen and enjoy it just the same. Animated music videos are the hardest but the cheapest way to create a music video because for example it may have be very time consuming by sitting on the computer adding all these effects but it's much cheaper than having to by loads of props and equipment when a person could just use a computer to do it.
Interpretative
This is a music video where lyrics of the song match the images shown in the music video. In this video Lily Allen walks down the streets seeing what she would like to see but then in reality what she sees is horrible. For example what she wanted to see was a young boy helping an old woman with her shopping however in reality he hurt the old woman. In Interpretative music videos the artist's intentions may be that they want to control the audience view on how they see a text. There could also be a hidden meaning behind it. For example maybe the reason that she sees things as nice but in reality its not is because that's what she wishes life was like and that what you want and what you have are two completely different things also it could be to open up audiences eyes that they can change society today into a better place.
Purpose of music videos
Purpose of music video
Synergy
Representation of artist
This allows artist to represent themselves and how they would be seen to the world however the representation of an artist can change over time. An example of an artist that has one this is Justin Bieber.
Justin released his first song 'One Time' in 2009 when he was 15 years old, fans especially girls love him and looked up to him and from then things have just progressed even further for him. He made more songs that went worldwide he went on tour he even made a movie about one of his tours which was called Justin Bieber: Never say never. This was a success because he had so many incredible fans. However as time went on and Justin got older he became more outgoing, arrogant and reckless.
In 2012 Justin was accused of reckless driving in his neighbourhood and then was charged in 2013 for vandalism. In 2014 Justin was in Miami Beach, Florida with the singer Khalil on suspicion of driving under the influence, driving with an over 6 month expired driving license, and resisting arrest. The police had said that Justin had consumed alcohol, smoked marijuana, and had taken prescription drugs. Justin also had changed his style over time he started dressing differently he has his own style now. He died his hair which is also styled differently to how he used to have his hair. He has tattoo's in visible places on his body for example he has a tattoo sleeve. In 2015 the day that Justin was invited onto the Ellen show he made a video that night apologising to his fans for his arrogance and behaviour and how he had been acting that past year and a half. Since 2012 things slowly started going out of control with his behaviour but when he was arrested in 2014 he decided to change his ways and try get his back on track. He put his time, and work into his music and then started to make more songs and an album called purpose. He went on tour in 2016 called Purpose world tour.
In 2012 Justin was accused of reckless driving in his neighbourhood and then was charged in 2013 for vandalism. In 2014 Justin was in Miami Beach, Florida with the singer Khalil on suspicion of driving under the influence, driving with an over 6 month expired driving license, and resisting arrest. The police had said that Justin had consumed alcohol, smoked marijuana, and had taken prescription drugs. Justin also had changed his style over time he started dressing differently he has his own style now. He died his hair which is also styled differently to how he used to have his hair. He has tattoo's in visible places on his body for example he has a tattoo sleeve. In 2015 the day that Justin was invited onto the Ellen show he made a video that night apologising to his fans for his arrogance and behaviour and how he had been acting that past year and a half. Since 2012 things slowly started going out of control with his behaviour but when he was arrested in 2014 he decided to change his ways and try get his back on track. He put his time, and work into his music and then started to make more songs and an album called purpose. He went on tour in 2016 called Purpose world tour.
Justin Bieber - One Time - 2009
Justin Bieber - Company - 2016
Synergy
Synergy allows for two or more organisations or people to produce movies, music etc to give them better publicity, promotion etc.
An example of this is the singer Adele singing the song Skyfall for the James Bond movie Skyfall. This allows both Adele and the James Bond movies to get publicity for both of them for example Adele fans may not have watched Skyfall therefore if they hear the song they might go out watch the movie and if James Bond fans like the songs they might go and listen to some more of Adele's songs therefore it's like a win win for both. This also allows both Adele, and the James Bond creators to earn more money. This is used quite often used and not just with music artists and movies it can be television adverts and television shows, or even movies and television shows it can be anything.
This is the distribution of music videos so that people are able to listen and enjoy the music that artist have created.
This can be distributed by:
An example of this is the singer Adele singing the song Skyfall for the James Bond movie Skyfall. This allows both Adele and the James Bond movies to get publicity for both of them for example Adele fans may not have watched Skyfall therefore if they hear the song they might go out watch the movie and if James Bond fans like the songs they might go and listen to some more of Adele's songs therefore it's like a win win for both. This also allows both Adele, and the James Bond creators to earn more money. This is used quite often used and not just with music artists and movies it can be television adverts and television shows, or even movies and television shows it can be anything.
Extension of outlets
This is the distribution of music videos so that people are able to listen and enjoy the music that artist have created. This can be distributed by:
- DVD'S & CD'S
- Music Channel
- Websites
- Download
Nowadays people download music on their phones since they are able to listen to music wherever they go and are able to just put their headphones on and listen. By using DVD's and CD's this doesn't allow the public to listen their music on the go it has to be either in a DVD player or CD player. Listening to music on music channels is free for example MTV Music, 4Music etc are free so that people at home are able to enjoy this. Also people who use websites to listen to music are only able to do that if they have internet and they also need to have a computer, laptop or smartphone.
- Music Channel
- Websites
- DownloadNowadays people download music on their phones since they are able to listen to music wherever they go and are able to just put their headphones on and listen. By using DVD's and CD's this doesn't allow the public to listen their music on the go it has to be either in a DVD player or CD player. Listening to music on music channels is free for example MTV Music, 4Music etc are free so that people at home are able to enjoy this. Also people who use websites to listen to music are only able to do that if they have internet and they also need to have a computer, laptop or smartphone.
Major, Independent, & unsigned record labels
Major Record labels
This kind of record label allows the artist to earn more money and become more popular and is able to get their music out their easier because Major Record labels usually have many connections to get their music out there to the public.
Some examples of Major record labels are:
- Universal Music group
- Sony Music
- Warner Music Group
Independent Record labels
This kind of record label that artist usually go to when they first start of their music career, it's sort of a starting point for them and when they're ready to get to major record labels.
Some examples of independent record labels are:
- Fool's Gold
- A&M Records
Unsigned Record label
This kind of record label is for people who have made a song and they give it to unsigned record labels to listen to and see if they're good enough.
An example of an unsigned record label is:
- Please Listen To My Demo
This kind of record label allows the artist to earn more money and become more popular and is able to get their music out their easier because Major Record labels usually have many connections to get their music out there to the public.
Some examples of Major record labels are:
- Universal Music group
- Sony Music
- Warner Music Group
Independent Record labels
This kind of record label that artist usually go to when they first start of their music career, it's sort of a starting point for them and when they're ready to get to major record labels. Some examples of independent record labels are:
- Fool's Gold
- A&M Records
Unsigned Record label
This kind of record label is for people who have made a song and they give it to unsigned record labels to listen to and see if they're good enough.An example of an unsigned record label is:
- Please Listen To My Demo
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