Thursday, 29 September 2016

Purpose of music videos

Purpose of music video


Representation of artist 

This allows artist to represent themselves and how they would be seen to the world however the representation of an artist can change over time. An example of an artist that has one this is Justin Bieber. 
Justin released his first song 'One Time' in 2009 when he was 15 years old, fans especially girls love him and looked up to him and from then things have just progressed even further for him. He made more songs that went worldwide he went on tour he even made a movie about one of his tours which was called Justin Bieber: Never say never. This was a success because he had so many incredible fans. However as time went on and Justin got older he became more outgoing, arrogant and reckless. 

In 2012 Justin was accused of reckless driving in his neighbourhood and then was charged in 2013 for vandalism. In 2014 Justin was in Miami Beach, Florida with the singer Khalil on suspicion of driving under the influence, driving with an over 6 month expired driving license, and resisting arrest. The police had said that Justin had consumed alcohol, smoked marijuana, and had taken prescription drugs. Justin also had changed his style over time he started dressing differently he has his own style now. He died his hair which is also styled differently to how he used to have his hair. He has tattoo's in visible places on his body for example he has a tattoo sleeve. In 2015 the day that Justin was invited onto the Ellen show he made a video that night apologising to his fans for his arrogance and behaviour and how he had been acting that past year and a half. Since 2012 things slowly started going out of control with his behaviour but when he was arrested in 2014 he decided to change his ways and try get his back on track. He put his time, and work into his music and then started to make more songs and an album called purpose. He went on tour in 2016 called Purpose world tour. 


Justin Bieber - One Time - 2009                        

 













Justin Bieber - Company - 2016
















Synergy
Synergy allows for two or more organisations or people to produce movies, music etc to give them better publicity, promotion etc. 
An example of this is the singer Adele singing the song Skyfall for the James Bond movie Skyfall. This allows both Adele and the James Bond movies to get publicity for both of them for example Adele fans may not have watched Skyfall therefore if they hear the song they might go out watch the movie and if James Bond fans like the songs they might go and listen to some more of Adele's songs therefore it's like a win win for both. This also allows both Adele, and the James Bond creators to earn more money. This is used quite often used and not just with music artists and movies it can be television adverts and television shows, or even movies and television shows it can be anything. 


Extension of outlets 

This is the distribution of music videos so that people are able to listen and enjoy the music that artist have created. 

This can be distributed by: 

- DVD'S & CD'S 
- Music Channel 
- Websites
- Download

Nowadays people download music on their phones since they are able to listen to music wherever they go and are able to just put their headphones on and listen. By using DVD's and CD's this doesn't allow the public to listen their music on the go it has to be either in a DVD player or CD player. Listening to music on music channels is free for example MTV Music, 4Music etc are free so that people at home are able to enjoy this. Also people who use websites to listen to music are only able to do that if they have internet and they also need to have a computer, laptop or smartphone.  


Major, Independent, & unsigned record labels

Major Record labels
This kind of record label allows the artist to earn more money and become more popular and is able to get their music out their easier because Major Record labels usually have many connections to get their music out there to the public. 

Some examples of Major record labels are: 

- Universal Music group 
- Sony Music 
- Warner Music Group 


Independent Record labels  
This kind of record label that artist usually go to when they first start of their music career, it's sort of a starting point for them and when they're ready to get to major record labels. 

Some examples of independent record labels are:

- Fool's Gold 
- A&M Records 


Unsigned Record label 
This kind of record label is for people who have made a song and they give it to unsigned record labels to listen to and see if they're good enough.

An example of an unsigned record label is: 

- Please Listen To My Demo 

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